Articles by Online Business Research

As a nationally recognized information industry author, Angela Kangiser has a number of published articles in ONLINE, Competitive Intelligence, and Searcher magazines, and was a guest columnist for the Denver Business Journal. 

 

• "How to Locate Solid Information About Your Competitors Online"
    Denver Business Journal, April 25, 2008.
  When making business decisions, it's often necessary to conduct a thorough assessment of the competitive landscape. The Internet offers a plethora of publicly available resources right at your own fingertips. Here's how to do it.
  
  
• "Web Research Techniques Can Make You An Online Einstein"
    Denver Business Journal, February 15, 2008.
  To prepare for a business meeting - whether it be negotiations with a potential new client, an internal discussion about sales strategies or a roundtable with fellow board members - it's often necessary to utilize a wide range of online tools for business research. No matter what industry you work in, these business research strategies offer the best low- or no-cost Internet resources that can aid in your intelligence-gathering.
  
  
• "Use Online Research to Gain a Competitive Advantage"
     Denver Business Journal, August 19, 2005.
  "Information is power," as the old adage goes. And in our quest to locate competitor information, it's often necessary to utilize a wide range of online tools. Consider adding the following resources to your arsenal of information-gathering techniques.
  
  
• "Online Research Can Help You Find New Clients"
    Denver Business Journal, May 20, 2005, p. A27.
  Researching a potential new client and his/her company before your first meeting greatly increases your chance to win their business. Here are some great free and low-cost online sources available to help you prepare for your meeting.
  
  
• "Brand 'Em! Use Branded Deliverables to Increase Recognition and Visibility" by Angela Kangiser and Chris Olson
    Searcher, July/August 2004, p. 50-56.
  The concept of branding has come a long way from the days when ranchers used hot irons to mark and track their cattle. For decades, marketing professionals have used branding to differentiate and build name recognition for their company's products and services. Deliverables can experience the same benefits of branding as commercial products do. Whether presenting research findings with an executive summary, overview, report, or memo, packaging research findings into a branded deliverable adds to the client's perception of the value of the research. 
  
  
• "Delivering Competitive Intelligence Visually"
     Competitive Intelligence Magazine, September/October 2003, p. 20-23
  
  Visualization technology data using graphics and illustrations continues to be on the forefront of many CI practitioners' minds. Here are some of the specific benefits in presenting competitive intelligence findings graphically. 
  
  
• "After the Research: Information Professionals Secrets for Delivering Results"
    ONLINE, January/February 2003, p. 26-32.
  Are you challenged by effectively communicating research results to clients and end-users? Creating value-added deliverables has become a hot topic among many information professionals today. Eighteen information professionals shared their insights and techniques about producing and delivering presentation packages helping to define best practice approaches.
  
  
• "Client Management and Telephone Research," by Angela Kangiser and Amelia Kassel
    AIIP Connections, Vol. 16, N0. 3, Fall 2002. 

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